web site promotion
jagrag.com will help you promote your web site. You can have the coolest web site on the planet, but if no one can find it, what’s the point. People have to be able to find your site. The easiest way for that to happen is to achieve good search positions on the major search engines and directories. We can help you get these results.
You need to register with these search engines and directories. You don’t need to register with hundreds, just the most important ones. Over 90% of all traffic from search engines and directories comes from 8 to 10 of the major search engines and directories. Not only do you need to 
register, you need to design your site in a way that the search engines and directories like. That’s what we can do for you at jagrag.com. By keeping this in mind from the beginning of the design process.
Your domain name can play a very big part in the promotion of your web site. One of the main criteria search engines and directories use is your URL (domain name). The other two main criteria are the title of your page and the filename.
Your domain name should be unique and one that is easy to remember. If you want your company name, that’s fine. Try to keep it short. So if your company name is ABC Towing and Repo Services. See if ABC-Towing.com is available. If your budget allows try registering additional domain names that have keywords in them like ABC-Towing-and-Repo-Services.com, Repo-Services.com, Repossession-Services.com, Towing-and-Repo.com, Towing-Repossession.com. All your domain names can go to a single site. This can help a great deal with search engines and directories.
Keywords and phrases are words and phrases that you want to be found with if someone is using a search engine to find what they want (your site). Make a list of keywords and phrases, go to your favorite search engine (i.e. AltaVista) or directory (i.e. Yahoo) and do a search using these keywords and phrases. Make a note of results that are returned. Are these sites similar to your business? You should see web sites of some of your competitors.
Targeting the right keywords is very important. You want to target
keywords that people are using for their searches. Although targeting these keywords makes it more difficult to achieve good positions, it will bring you more traffic. Targeting the wrong keywords would make it easy to achieve a great position, but the amount of traffic generated would not be to your advantage.
Link Popularity is also very important. The more sites you can get to link to your site the better. This part you will have to take care of. Any contacts you have in related businesses who have a web site, who may wish to link to your site. You can offer to link to their site if they link to yours. That way they also benefit.
Make sure all your sales people are familiar with your web site and can navigate their way around it. If your sales people can’t navigate or show off your site, how can they promote it. They should be promoting your web site to every customer they come in contact with.
Your domain name should be on all company business cards, stationary, envelopes, etc. along with an e-mail address. Be sure to use a signature on all company related e-mails that includes your domain name (they will already have your e-mail address). Putting your phone number and fax number on e-mails doesn’t hurt either.
Typical e-mail signature:
John A. Gierich
Web Master
www.jagrag.com