jagrag.com will help you promote your web site. You can have the
coolest web site on the planet, but if no one can find it, what's
the point. People have to be able to find your site. The easiest way
for that to happen is to achieve good search positions on the major
search engines and directories. We can help you get these results.
You need to register with these search engines and directories.
You don't need to register with hundreds, just the most important
ones. Over 90% of all traffic from search engines and directories
comes from 8 to 10 of the major search engines and directories. Not
only do you need to 
register, you need to design your site in a way that the search
engines and directories like. That's what we can do for you at
jagrag.com. By keeping this in mind from the beginning of the design
process.
Your domain name can play a very big part in the promotion of
your web site. One of the main criteria search engines and
directories use is your URL (domain name). The other two main
criteria are the title of your page and the filename.
Your domain name should be unique and one that is easy to
remember. If you want your company name, that's fine. Try to keep it
short. So if your company name is ABC Towing and Repo Services.
See if ABC-Towing.com is available. If your budget allows try
registering additional domain names that have keywords in them like
ABC-Towing-and-Repo-Services.com, Repo-Services.com, Repossession-Services.com,
Towing-and-Repo.com, Towing-Repossession.com. All your domain names
can go to a single site. This can help a great deal with search
engines and directories.
Keywords and phrases are words and phrases that you want to be
found with if someone is using a search engine to find what they
want (your site). Make a list of keywords and phrases, go to your
favorite search engine (i.e. AltaVista)
or directory (i.e. Yahoo)
and do a search using these keywords and phrases. Make a note
of results that are returned. Are these sites similar to your
business? You should see web sites of some of your competitors.
Targeting the right keywords is very important. You want to
target
keywords that people are using for their searches. Although
targeting these keywords makes it more difficult to achieve good
positions, it will bring you more traffic. Targeting the wrong
keywords would make it easy to achieve a great position, but the
amount of traffic generated would not be to your advantage.
Link Popularity is also very important. The more sites you can
get to link to your site the better. This part you will have to take
care of. Any contacts you have in related businesses who have a web
site, who may wish to link to your site. You can offer to link to
their site if they link to yours. That way they also benefit.
Make sure all your sales people are familiar with your web site
and can navigate their way around it. If your sales people can't
navigate or show off your site, how can they promote it. They should
be promoting your web site to every customer they come in contact
with.
Your domain name should be on all company business cards,
stationary, envelopes, etc. along with an e-mail address. Be sure to
use a signature on all company related e-mails that includes your
domain name (they will already have your e-mail address). Putting
your phone number and fax number on e-mails doesn't hurt either.
Typical e-mail signature:
John A. Gierich
Web Master
www.jagrag.com
815.727.2055
